Website Wish Lists

How to Use Wish Lists on the Fortitude Rod Co Website

One of the latest additions to the Fortitude Rod Co website is the Wish List feature. It's a simple but useful tool that allows you to save products for later, build up a complete rod-building kit, and even share your selections with us or with family and friends.

Whether you're planning your next custom rod, checking that you've remembered every component, or dropping a few hints before your birthday or Christmas, Wish Lists make the process much easier.

Why use a Wish List?

A Wish List can be used in several ways:

  • Save products you're considering for a future project.

  • Build a complete rod kit before placing an order.

  • Share your component list with us so we can check compatibility before you buy.

  • Send your list to friends or family as a gift guide for birthdays, Christmas or other special occasions.

Getting Started

To use the Wish List feature, you'll first need to create a Fortitude Rod Co account and be logged in. Your Wish Lists are then securely saved to your account, allowing you to access them from any device whenever you return to the website.

If you only want to share a single product, you don't need an account. Every product page includes a Share option, making it easy to send a direct link to that individual item.

Creating a Wish List

Creating your first Wish List is straightforward.

  1. Log in to your Fortitude Rod Co account.

  2. Browse the website and open the product you'd like to save.

  3. 3. Click the ♡ (heart) icon on the product page to add the item to your Wish List. The outline heart will turn solid black to confirm it has been added.

  4. Continue browsing and add as many products as you need.

  5. To remove an item from your Wish List, simply click the solid black heart icon again. 

Sharing Your Wish List

Once you've built your list, you can share it with just a few clicks.

If you'd like us to check that all of your chosen components are compatible, simply send us the Wish List and we'll happily look it over before you place your order. It's a great way to avoid ordering the wrong size reel seat, grip, ferrule or guides, particularly if you're building a rod for the first time.

Wish Lists can also be shared with friends and family, making them an ideal gift list. Rather than trying to describe the components you need, simply send them your Wish List and they'll know exactly what you're hoping for.

A Handy Planning Tool

Building a custom fly rod involves selecting components that work together. A Wish List gives you the opportunity to plan your build, compare different options and make changes before committing to a purchase.

Whether you're an experienced rod builder or tackling your very first project, the Wish List feature is designed to make planning easier and help ensure you end up with the right components for your build.